Project Details

Coinbase • BaseHunt app

After On Chain Summer, Coinbase wanted to launch mini events to drive awareness, engagement, and acquire users. Art Basel is the first campaign to showcase the flourishing world of onchain art through combination of IRL + digital activations.

Mobile UI & UX Design

2 months

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About

Coinbase

Coinbase is one of the world’s leading cryptocurrency platforms, offering secure access to buying, selling, and storing digital assets. With millions of users globally, it plays a key role in bringing crypto to the mainstream through intuitive products and trusted infrastructure.

Project

Objectives

Create a funnel to onboard to Coinbase Wallet
Create gamified ways to interact with web3 IRL and online
Show the power of web3 and how it integrates with events

Process &

Approach

Working with brand guidelines

Coinbase had a very clear vision for their Base identity. I worked closely with their creative director and branding team to help augment the event branding into a visual language that worked well in an app.

Effective collaboration providing direction

Early on I established a regular discussion with the brand team, providing a great opportunity to present, fine tune and explore developments in how the identity was deployed.

Augmenting the design to fit constraints

As the projects progressed a number of constraints (technical and creative) were imposed. It meant assessing the new requirements, making a decision at speed and augmenting the design quickly.

Keeping the feedback loop short

I made use of Loom, Slack and Design Jams to bring in other teams, such as engineering and branding. This helped for them to give vital input and feedback, allowing minor course corrections where necessary. It also allows them to be a part of the decision making process, often leading to a smoother project with less friction.