Uniswap x Shopify x KidSuper • Payment Tech
Uniswap, fashion brand KidSuper and ecom giant Shopify collaborated on the launch of a high end merch collection.
The experience was to be built to leverage the transformative payment technology ‘Unipay’ and onboard users into the Uniswap Wallet ecosystem.
About Uniswap, Shopify
Uniswap, fashion brand KidSuper and Shopify collaborated on a high-end merchandise collection, bringing Unipay payment technology into the Uniswap Wallet ecosystem.
Project Objectives
- Drive user acquisition for Uniswap wallet
- Decrease time-to-value for Uniswap wallet
My Role
I worked with Uniswap's cross-functional teams to design an optimised payment flow for Unipay and Shopify. Additionally I worked on the storefront platform design, focussing specifically on the user personalisation experience, wallet connect and payment flow.
Process & Approach
The right positioning for the audience
Matching the energy of KidSuper and target buyers meant we had to aim for something atmospheric, high end and classy.
Supporting mobile surfaces as standard
Ensuring the experience worked across each touchpoint and surface was critical. Uniswap wallet is available as an app on iOS and Android, and so had to be supported with a storefront which gave users a unified experience no matter the device they browsed from.
Delivering value for loyal customers
Experiential personalisation was a key aspect of user acquisition goals. We delivered user incentives through a number of different optimisations once the user connected their Uniswap wallet.
For now these details are under lock and key!
Making new tech feel familiar and safe
‘Tap to pay’ has become a ubiquitous experience thanks to it’s blend of speed, convenience and security.
Our challenge was to build a solution that delivered the same value for crypto and digital assets payment.
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