I am Ed, an award winning digital & brand design director currently working at Ometria and living in London.

— LIKES

Just the way Spotify ‘is’

Air Max 1s & 97s

Winning anything

Doing things for people

Trying to do something different

— DISLIKES

I hate waiting for stuff

Being too hot indoors

The whole COVID thing

Taking an L on SNKRS app

— PHOTO 01
ed-portrait
— A BIT ABOUT ME

I am an award winning digital & brand design director born and raised in the United Kingdom.

I have been a part of the industry for 10 years and in that time I’ve owned two design agencies, sold one and worked with hundreds and hundreds of clients. It’s been a wild ride so far.

I like to think that I work at the convergence of product design and brand identity, and that I’ve helped push some creative boundaries for clients like Google, BP, Sky, BT, Adstream and Puma.

I’m a massive sneakerhead, probably the biggest you’d ever meet, and I listen to piano music whenever I want to feel really hyped. Shout out Einaudi. I’m very open and transparent and don’t mind being told or telling you when something is a bit shit.

A selection of work

image3
ometria
ometria-website
platform-image
cdp

Ometria

bp-das-h-3
bp-dash-mockup
bp-das-h-1

BP

mbot-tasks
mbot-tasks-1
icons

Mbot

orbit-mockups
orbit-dash

Orbit

image-137
image-128
loyaltylion-website
image-133

LoyaltyLion

image-035-1
image-112
logdna_showcase
image-114-1

LogDNA

solesociety-website

Society

of Sole

Scribbles
from Dribbble

Sneaker Posts
Hand Made Icons
Customer Retention and Acquisition
Cashback
eGift Incentives
Gift Illustration
Sneaker Card Hover Exploration #2
Totally Normal People Climbing Reward Cards
Loyalty Platform Illustration
Sneaker Radar
Pink + Blue
Sneaker Hover Animation

Working history

2020 — Present

Ometria

Design Director

— Brand and visual language guardian

— Cross team lead (product and marketing)

— Ideation of projects to support company goals

— Design direction and production

London, United Kingdom

2019 — 2020

Datatonic

Design Director

— Leading product design team

— Client workshops and ideation

— Design direction and production

London, United Kingdom

2017 — 2019

Humble

Co-founder & Design Director

— Leading creative and development teams

— Cross team lead (product and marketing)

— Ideation of projects to support company goals

London, United Kingdom

2012 — 2017

Made by Falcon

Co-founder & Creative Director

— Proposals and ideation

— Design direction and production

— Project management

Kent, United Kingdom

Let's have a bloody good chat then.

— GETTING IN TOUCH
london